This was announced by Ali Hussein Alfardan, vice chairman of Alfardan Group and president of Alfardan Jewellery, at a roundtable discussion on May 8 at the Alfardan Centre, Bank Street.
“We (Alfardan) will have a lot of important pieces showcased at the exhibition, including a 102.60karat flawless type 2A white diamond, which will be shown for the first time in Qatar, and a rare, one-of-its-kind jewellery piece.
Alfardan Jewellery has witnessed an increase in the number of exhibitors at its pavilion since DJWE’s inception, apart from the all-time favourites and the nearly 70 brands participating in this year’s exhibition. These include Shay Jewelry, which is all set to celebrate the family tradition and new motherhood with Mini Me Collection for Kids; La Bella; Kismet by Milka, best known for their ear jewellery/ear piercing collection and with other varieties of jewellery ranging from necklaces, rings, bracelets; Persee Paris; Monan, which will be giving a new experience with its latest collection Another World and Secret Garden collection; and Piranesi, debuting the “Palace Ring” and featuring “Elizabeth Earrings”.
The Alfardan Pavilion is also putting a spotlight on Al Tawash - featuring exquisite unique pieces designed exclusively for the DJWE by Alfardan Group chairman Hussain Alfardan. Noudar by Noor Alfardan will reveal a new line following the huge success of the Henna collection as it marks its 10th anniversary and being the choice of celebrities around the world.
The Alfardan Pavilion at DJWE will have among its highlights exclusive collections such as:
• Chopard – releasing gents limited edition 42 Mille Melia (50 pieces only) and Burgandy Alpine Eagle 41mm Qatar edition (50 pieces only).
• Franck Muller – Vanguard Steel Qatar edition, 100 pieces with Indian numeral sky blue.
• Corum – Admiral Cup Green dial, 41mm Qatar edition, 100 pieces.
• Girard – Perregaux, presenting the very first time the Quasar Light with three different carrures (red, blue and yellow), an epic masterpiece with gleaming aerial view of the manufacturers most iconic movement.
• Dior – time piece with Burgundy Dial limited Qatar edition.
• Marli – presenting the latest Tip-Top collection, a versatile, contemporary jewellery with the famous Balqees Fathi as their latest ambassador.
• Chaumet – presenting two special collections - Josephine Valse Imperiale and Lacis High Jewellery set.
Ali Alfardan said limited edition timepieces – exclusively made for Qatar by renowned brands such as Vacheron Constantin, Chopard, Frank Muller, Girard – Perregaux, and Corum celebrating the FIFA World Cup 2022 – have been nearly sold out.
“We made limited edition with Vacheron Constantin, which is sold out; with Frank Muller for women and men’s watches, and each one is 100 pieces, also sold out, and with Corum, which we will unveil at the exhibition.
“The Chopard limited edition is sold out, and one will be shown at the exhibition. Girard - Perregaux, one model of 60 pieces is sold out . There is another model which will be delivered in September this year but it will be showcased at DJWE,” Ali Alfardan said.
While most of the brands are making special editions for Qatar this year, he said Dior is making 50 limited edition timepieces marking the FIFA World Cup 2022.
It all began over one hundred years ago, when the Alfardans set out on the clear warm waters of the Arabian Gulf and established themselves as pearl traders. They soon established themselves as leading experts on the pearl within the Gulf, and today, Alfardan Jewellery’s chairman, Hussein Alfardan is considered a leading expert and authority on the natural pearl, not only in the Gulf – but in the world.
With growing prosperity and new opportunities, it was not long before the first Alfardan Jewellery store opened in 1954 and they soon started long standing business partnerships with many of Europe's finest watchmakers and jewellery houses.
Today, Alfardan Jewellery is firmly established as a leader in luxury, growing from a local store to become a major retailer operating several luxury showrooms and boutiques across the city – including The Alfardan Centre, Villaggio Mall, Landmark Mall, The Pearl-Qatar, St Regis Doha, Chopard - Qatar Duty Free, Mall of Qatar, and most recently, the official re-opening of its Villagio Mall Tiffany & Co. showroom – where they have redefined the luxury retail experience, establishing the presence of a luxury shopping destination reflecting Tiffany's legendary style, while presenting new jewellery lines that appeal to the Qatar market and their valued customers.
True to their innovative outlook, Alfardan Jewellery were the first to introduce the concept of a Jewellery Exhibition in the region – when back in 1977 they hosted the first of its kind private Jewellery & Watch Exhibition which later in 2003, became a hugely successful public event attracting many visitors both locally, regionally and internationally as well as the world's top jewellers and watchmakers.
Alfardan Jewellery's success reverberates as strongly today. Guided by the same family values and enriched by the wealth of accumulated experiences, Alfardan Jewellery boldly sets out to uncover new possibilities in the continuous pursuit of providing only the finest.