The fourth member of the Range Rover family, Range Rover Velar, will be unveiled globally on March 1, Alfardan Premier Motors announced in Doha yesterday.
The new addition to the Range Rover family fills the space between the Range Rover Evoque and the Range Rover Sport.
Elegant simplicity, a visually reductive approach and pioneering consumer technology are the hallmarks of the new Range Rover Velar.
Land Rover chief design officer, Gerry McGovern, said: “We call the Velar the avant garde Range Rover. It brings a new dimension of glamour, modernity and elegance to the brand. The Range Rover Velar changes everything.”
Refined for every occasion, for every terrain, Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond.
The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the sixties: the pioneers of the luxury SUV landscape.
When development engineers needed to hide the true identity of the 26 pre-production Range Rovers, they chose the name Velar, derived from the Latin velare meaning to veil or cover.
Full details of the Range Rover Velar will be
announced on 1 March.
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range.
Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover and Range Rover Evoque each defines the world’s SUV sectors, with 80% of this model range exported to over 170 countries.