A global creative media accolade has been awarded to Catalysing the Future – the event that marked the 10th anniversary of Qatar Science & Technology Park (QSTP).
An international jury for the Golden Award of Montreux named the event, which took place in October 2019, as the gold medal winner in the ‘Celebration/Anniversary’ category, recognising the impact that the innovative and interactive showcase made on a local, regional, and international audience.
Catalysing The Future, at QSTP, celebrated Qatar Foundation’s (QF) efforts and achievements in the field of research, development, and innovation (RDI), while looking ahead to the next stage of Qatar’s RDI journey and how this will create a legacy for the nation.
The event also celebrated how QSTP – part of Qatar Foundation Research, Development and Innovation – has become a national and regional hub of technology innovation and entrepreneurship since its establishment by QF in 2009; and its future role in developing Qatar’s business RDI sector and drawing leading technology companies and talent to the country.
“Catalysing The Future celebration, and the campaign that preceded it, marked a pivotal moment in the story of research, development, and innovation in Qatar,” said Yosouf Abdulrahman al-Salehi, executive director, QSTP.
“It showcased how QF and RDI-focused organisations across Qatar have built a platform from which we can generate solutions that make our nation more sustainable and have the potential to create international benefit, while making Qatar a global destination for technology companies, innovators, and entrepreneurs.
“The strength and importance of this message was amplified through Catalysing The Future, an event that reflected innovation, achievement, and aspiration, and which we believe has enhanced public and stakeholder engagement with the vital role that RDI has to play in Qatar’s development and narrative.”
Produced by the Qatar office of leading event and marketing agency fischerAppelt, Catalysing the Future concept featured both a ceremony, and an exhibition showcasing successful technology ventures which have been incubated at QSTP, with one of its centrepieces being an interactive 4D show.
The Golden Award of Montreux honours companies and individuals responsible for the world’s best advertising and multimedia campaigns and events, with its jurors being from 16 countries.
