During the event, which was held for the first time in Qatar, a winter song of QC was launched, and used as a background for the scene of a flash mob, which is a group of people who assemble suddenly in a public place and perform for a brief time for different purposes.
Wmnahyaha Team’s performance reflected some problematic situations experienced by the refugees and the IDPs. The song conveys the sorrow of refugee children who sleep in open with no covers protecting them from the severe cold of winter and snowfall.
The event saw a remarkable response from the audience, who liked this artistic expression. Some of them said this event caught their attention and enabled them to know the suffering of the refugees, calling on everyone to respond quickly to the humanitarian appeal launched by Qatar Charity to help the vulnerable, a press statement noted.
“Qatar Charity always launches a variety of creative initiatives and innovative projects, utilising them in the community work,” QC’s Programme and Community Development department director Fatima Jumah al-Mohannadi said. She also noted that this event reflected the basic needs of the refugees and underprivileged families to stay properly warm and safe.
“We are very proud to be the official sponsor of the ‘winter’ event held as part of Qatar Charity’s ‘Warmth and Peace’ drive, in support of refugees and IDPs,” said Talal Ahmed al-Khaja, chief Marketing & Communications Officer at Dukhan Bank.
He added that the event come as part of the bank’s social responsibility programme, which is an essential pillar of its institutional culture, indicating that the bank, as part of its social commitment, will continue to launch community initiatives and fully support various current and future initiatives of the partners to make a positive impact.
Doha Festival City general manager Robert Hall said the initiative represents one of Doha Festival City's commitment to contribute to activities aimed at developing the community and supporting all its all sections, in line with its community initiative #FestivalCares that contributes to enhancing community awareness.
Wmnahyaha Team’s head Hisham Zaki expressed his happiness with the team’s participation in the drive, indicating that the situations faced by refugee and IDP camps in winter are unimaginable.
He noted that the event will urge people to support the inhabitants of the camps.
