Qatar Airways has said it received “tremendous support globally” for its recently launched television and social media commercial, "No Borders, Only Horizons".
The commercial has been seen by more than 54mn viewers worldwide, making it the “top viral video” during the last week of June, the Doha-based carrier has said in a statement.
The success of the commercial comes from its expression of the airline’s “firm belief in the idea that travel goes beyond borders and prejudice, and that it is a necessity and right for all to explore this world that we live in”, the statement notes.
“The campaign, launched across the airline’s social media channels, was listed as the top viral video after gaining more than 54mn views. The commercial was viewed more than 50mn times on the airline’s Facebook page, with nearly 800,000 views on Twitter, more than 3mn views on Instagram and more than 1mn views on YouTube,” the airline said.
Qatar Airways Group chief executive Akbar al-Baker said, “Despite ongoing prejudice and illegal actions, Qatar Airways continues to soar high in the sky where borders and boundaries do not exist, only horizons. We are overjoyed to see that many of our loyal followers around the world have affirmed our core values, which aim at bringing people together. It is because of our diverse and global network of supporters that we continue to fly the skies together. We firmly believe travel is a right for all, and this world is all of ours to explore.
“The blockade on the State of Qatar initiated on June 5 stripped Qatar Airways of the rights granted to it as an international airline. Nonetheless, our focus is on ensuring that we continue to serve our passengers by delivering the award-winning service, which we are renowned for.”
Qatar Airways senior vice-president (Marketing and Corporate Communications) Salam al-Shawa said, “This commercial eloquently expresses the sadness we feel at being separated from our passengers. Our brand message is ‘Going Places Together’. We are together with our passengers in everything. To be forcibly separated from them is a violation of our fundamental purpose, which is to bring people together.”
The campaign highlights the common ground Qatar Airways shares with thousands of its supporters from all parts of the world, which affirms the belief that the sky has no limits. The ‘No Borders, Only Horizons’ campaign promotes the airline’s core philosophy: that the world is a better place when we explore it together, the statement adds.
The commercial captured the global media spotlight last week, making headlines in prominent media outlets worldwide, including Bloomberg and CNN.
Qatar Airways has said it will continue its journey forward with the launch of its new route to Skopje, Macedonia on July 17. The airline will also launch a host of other new destinations throughout the remainder of this year and in 2018, including San Francisco (US), Canberra (Australia), Douala (Cameroon), Libreville (Gabon), Medan (Indonesia), Rio de Janeiro (Brazil), Santiago (Chile), Sarajevo (Bosnia and Herzegovina) and others.