* MATAR unveils plans for Passenger Overflow Area at DIA & HIA
The FIFA-related entertainment activities were announced by Qatar Tourism Chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker during a press conference, where he was joined by Nasser al-Khater, CEO of FIFA World Cup Qatar 2022, and Badr al-Meer, MATAR Chief Operations Officer.
The press conference displayed synergy between travel and tourism as Qatar Airways revealed over 10 projects developed with partners, including Qatar Tourism, the Supreme Committee for Delivery and Legacy (SC), and Qatari Diar.
HE al-Baker announced the development of beach clubs, fan zones and theme parks, in addition to hosting Qatar Live, Daydream Music Festival, the Lusail Boulevard brand activation, Qatar Airways Sky House, Winter Wonderland and the naming ceremony for the ;MSC World Europa; cruise ship.
He said, “Today, we see the breadth of what can be accomplished when aviation and tourism work together. We are very proud to announce a wide range of world-class live entertainment coming to Qatar to celebrate the most exciting tournament that will take place in the Middle East. We look forward to our locals and tourists alike having the best of the entertainment industry readily available for their enjoyment.”
Al-Khater noted, “Qatar is ready to welcome the world and host a unique edition of the FIFA World Cup – the first to take place in the Middle East and Arab world. Fans can expect top-class international football and a vast array of entertainment options. The live acts announced today by Qatar Airways and Qatar Tourism are sure to excite fans from everywhere as they prepare to descend on our country for an unforgettable festival of football, fun and entertainment.”
Al-Meer added, “MATAR is ready for the much anticipated FIFA World Cup Qatar 2022 and we look forward to welcoming fans for the mega event. We are introducing exciting activations at Hamad International Airport (HIA) and Doha International Airport (DIA), which will embody the spirit of football and make this truly a once-in-a-lifetime experience.”
* FIFA Onboard Experience
The Official Airline Partner for FIFA World Cup Qatar 2022 sets the stage with a unique onboard cabin experience. Passengers will have much to look forward to when travelling with Qatar Airways during the football season, with a special range of FIFA World Cup-themed products and activations.
The football-inspired cabin includes FIFA limited edition amenity kits, souvenir cushions, headphones, dining menus and football jersey-styled loungewear. Young traveller packs and plush toys have been especially curated for the younger fans.
The Official Airline of the Journey Qatar Airways Oryx One In-flight Entertainment system will be home to more than 180 football-related titles, including an exclusive interview with FIFA president Gianni Infantino. During FIFA World Cup Qatar 2022, passengers can enjoy complimentary livestreaming of World Cup matches and other major sporting events directly from passengers’ personal devices.
* Beach Clubs
Fans visiting the peninsula can spend time on newly developed beaches. Qatar Airways and Qatar Tourism recently inaugurated the family-friendly B12 Beach Club with Ayla Oasis Development, which offers a range of activities, exceptional dining options, premium services and live family entertainment.
Doha Sands is one of Qatar’s newest beaches where live music, dancing and dining come together for an unforgettable experience. Locals and tourists can enjoy Doha’s classic food kiosks for a range of culinary options.
Named after Doha’s prominent district, West Bay Beach is a public beach shoreline that is set to offer families a range of water sports activities, and accommodate up to 1,500 guests.
Sports fans can also enjoy the first-of-its-kind Fuwairit Kite Beach, built on Qatar’s northern coast, the resort offers thrill seekers spaces to relax and unwind after a day’s activities.
* Fuwairit Kite Beach Resort
Situated on pristine coastline next to a natural lagoon, the resort offers kite surfers an ideal setting to practice their sport. With a total of 50 rooms, the resort offers 40 beach-front rooms, where guests can enjoy various facilities, including a pool, a yoga pavilion, padel courts, an outdoor cinema and a state-of-the-art gym.
Qatar Live, a series of concerts, will engage audiences with performances from Enrique Iglesias, Black Eyed Peas, Maroon 5, Post Malone, J Balvin and Robbie Williams. Alongside these world-renowned artistes, Qatar Live will bring back the Daydream festival with this year’s new stage, the Magic Lantern. Daydream Qatar 2022 will be headlining the biggest DJ lineup seen in the Middle East, with Alesso, Alok, Armin Van Buren, DVLM, John Newmam, Major Lazer, Tiesto and Tinny Trumpet, with many more global artistes to be announced ahead of the tournament. Additionally, the airline and its partners will schedule family theatre circus musical performances, including 'The Enchanted Prince' and 'Pinocchio'. The Qatar Live series has been organised by the international event management company, Alchemy Project.
The Coca-Cola Company will be sponsoring Qatar Live allowing attendees to sip on their favourite beverage while enjoying the various shows. Nazli Berberoglu, general manager for the FIFA World Cup 2022 at The Coca-Cola Company, said: “We are extremely happy to partner with Qatar Airways as a sponsor of Qatar Live. Coca-Cola has a long legacy with both sports and music as it allows us to connect with consumers through their shared passions. As a long-standing partner of FIFA, this was a great opportunity for us to celebrate the real magic and shared passion for both music and football through supporting unforgettable local experiences.”
Ooredoo executive director (Marketing) Sarah al-Dorani added, "At Ooredoo, our aim is to upgrade our customers’ experience by giving them more. We’re proud to be an Official Partner of Qatar Live 2022, where our customers will access exclusive discounts to exciting events during FIFA World Cup Qatar 2022. We look forward to continuing to provide amazing benefits to our customer base.”
On November 13, Qatar Airways welcomes invited guests to attend the naming ceremony for MSC Cruises’ largest ship, the 'MSC World Europa'. The ship will be docked at the Grand Terminal, Doha Port, throughout the duration of the FIFA World Cup, acting as a floating hotel. The 'MSC World Europa' ship includes six stunning pools and 14 whirlpool baths with views of the ocean, a Balinese-style wellness centre and spa, a beauty salon, a fully equipped gym and 13 dining venues. With a capacity of 2,626 guest cabins, tourists and locals will experience unique accommodation and a multitude of entertainment possibilities.
* Qatar Airways Sky House
To welcome travellers to the beautiful country, the award-winning airline will soon introduce Qatar Sky House, a pavilion at Al Bidda Park, which will include interactive activities such as face painting, Qverse experience, Swing the World, foosball and the Neymar challenge. For those looking for a moment to sit back and relax, the pavilion will include two lounge areas, a Qatar Airways Privilege Club lounge and a space dedicated to relaxation.
* Qatar Airways House
At Qatar Airways House located in Hyatt Regency Oryx Hotel, the airline is extending its hospitality to its VIP clients and guests. The national carrier will be delivering live match streaming, conferences, events as well as an introduction to the country’s culture.
* Qatar Airways Stadium Activation
Football fans will also have the opportunity to visit the Qatar Airways Booth in each of the iconic stadiums and on the scenic Corniche, where they can take part in the events by visiting the fan zones before or after their respective matches or when sightseeing the promenade. Each booth will include virtual football games starring Neymar, face painting, giveaways and more.
* Passenger Overflow Area
MATAR, Qatar’s company for Airports Operation and Management, announced that it will be extending its hospitality to travellers in need of a resting area before their flights. Qatar Airways will be providing dedicated Passenger Overflow spaces outside of Hamad International Airport and Doha International Airport, at no cost, where football festivities and live entertainment can be enjoyed while also providing storage space for luggage and carry-ons. This space will give fans the opportunity to continue to enjoy the celebrations as they wait to enter the airport where they can experience HIA’s new tranquil and nature-inspired terminal.
* Doha International Airport
DIA recently reopened enabling 13 regional and international airlines to carry 4,000 additional passengers per hour to Qatar. The DIA terminal will offer passengers retail as well as food and beverage products and services.
* Lusail Boulevard
In partnership with Qatari Diar, Qatar Airways and Qatar Tourism will officially inaugurate the Darb Lusail Festival, which will be held from November 3 to 5, located in the Lusail Boulevard. The three-day festivities will represent the Middle East, Southern Asia and North Africa with headline talents, drone light shows and artistic performances.
* Winter Wonderland
Additionally, Qatar Airways has recently announced that it will be the Official Airline Partner and the Presenting Partner of Lusail Winter Wonderland, an original world-class entertainment and leisure destination in Qatar that will deliver unforgettable experiences to fun seekers.
Lusail Winter Wonderland is a remarkable theme park located on Al Maha Island, in the heart of Qatar's entertainment district, which is set to open to the public in November. This unique theme park will feature more than 50 exhilarating rides and attractions, including the Qatar Airways Forest Train inside the Qatar Airways Festive Forest, the Flume ride Arctic Splash, a giant Ice Slide, The Galleon, the Ooredoo 5G Rollercoaster and the Ain QNB which is a 150ft Ferris Wheel.