Doha: Qatar Airways has launched an inspiring new brand refresh campaign inviting people to ‘Let’s Fly’ as the world reopens and travellers once again take to the skies in search of new experiences and memories. With trips postponed, family occasions missed and friends disconnected over the last two years, the new campaign encourages people to start a journey of discovery from the moment they step on board a Qatar Airways aircraft. With creative agency partner McCann London, this is the largest brand collaboration the airline has seen in seven years.
Embracing the iconic Qatar Airways colour, a burgundy carpet inspires travellers to journey to the locations of their dreams, while a new specially created song, also titled ‘Let’s Fly,’ invites them to let the airline ‘take you somewhere new’ to experience ‘burgundy sunset sky’, again leveraging on the distinctive brand colour of the airline.
Qatar Airways Group Chief Executive, H E Akbar Al Baker, said: “The world has faced many challenges over the past two years and, as people begin to once again travel for leisure, we hope this latest brand campaign will inspire people to have the confidence to take to the skies once more and experience an exceptional journey with the World’s Best Airline. It is our mission to invite travellers, wherever they are in the world, to create memories for our passengers and ensure the journey is part of their experience, not just a way to get to their destination. We really do roll out the burgundy carpet for everyone on board to showcase the unparalleled levels of product and service excellence experienced when flying with Qatar Airways.”
As one of the only airlines to never stop flying during the pandemic, Qatar Airways has regrown its network to almost 150 global destinations, with around 500 daily flights taking people to where they want to go.
