Google Cloud and Qatar Airways will work together on data and AI to improve the traveller experience.

Doha, Qatar: Qatar Airways and Google Cloud have entered into a partnership to explore the utilization of Google Cloud's data analytics and artificial intelligence (AI) solutions in order to enhance customer experiences for Qatar Airways passengers.

The collaboration with Google Cloud aims to give Qatar Airways' customer data deeper insights by harnessing the power of Google's data analytics, AI, and machine learning (ML) solutions, including BigQuery and Vertex AI. This will enable the airline to improve the travel experience for passengers by offering personalized services based on their individual needs, travel patterns, and past travel history.

In 2022, Qatar Airways served 18.5 million passengers across 150 global destinations. This substantial number of passengers generates a significant amount of structured and unstructured data for the airline's digital transformation unit.

A.T. Srinivasan, Chief Information Officer of Qatar Airways, stated:

"Qatar Airways is an esteemed aviation leader renowned for its exceptional customer service. With Google Cloud, we have the opportunity to scale our operations dynamically, leveraging both structured and unstructured data to personalize the experiences of our customers and employees. Additionally, we will utilize Google's highly secure and diverse range of Cloud services to optimize various aspects of our airline and airport operations, including aircraft inventory, flight operations both on the ground and in the air, as well as airport operations."

Ghassan Kosta, Qatar Country Manager at Google Cloud, added:

"In today's business landscape, companies can make real-time informed decisions and provide personalized experiences to their customers through AI and machine learning tools. By leveraging Google Cloud, Qatar Airways can enhance the travel experiences of passengers, offering personalized travel recommendations and suggestions, akin to having a dedicated travel agent who understands their unique preferences and requirements."

Furthermore, Qatar Airways and Google Cloud will explore additional areas of collaboration, such as utilizing cloud tools to optimize costs, streamline operations, and more. Sustainability is also a key focus in Qatar Airways' digital transformation roadmap, and the airline will investigate the use of Google Cloud, known for its environmentally friendly practices, to implement new initiatives supporting Qatar Airways in achieving its sustainability goals by 2030.


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As seen on Peninsula Qatar  Image Credits Peninsula Qatar