Ooredoo has announced that its cultural initiative, ‘The Art and the Mobile’, launched in partnership with Qatar Museums, is well underway and artists have been busy turning smartphone devices into creative masterpieces.
‘The Art and the Mobile’ is a unique project intended to enrich Qatar’s cultural and artistic scene, and showcase its young and upcoming artists, highlighting their skills and achievements.
A select group of artists was chosen to take part in the challenge. The artists were given a number of smartphone devices as their canvases, and have now begun work to turn these devices into unique pieces of art by painting or decorating their back panels. Each artist will decorate two to three devices, depending on the technique used, and will get to keep an extra device as a gift. The finished masterpieces will be exhibited for the public at the Qatar Fire Station later this month, and part of the collection will be donated or auctioned for a worthy cause in Qatar.
Sabah Rabiah al-Kuwari, director, PR at Ooredoo Qatar, said: “We’re excited that this awesome initiative is now underway, and were delighted to get a sneak peek of how the masterpieces are progressing recently.
“Part of our corporate social responsibility is a firm commitment to supporting the communities in which we operate, and we’re proud to be working with Qatar Museums on such a worthwhile project to promote arts and culture in communities in Qatar. We can’t wait to see the finished artworks very soon.”