National Car Company, the sole agent for Mazda vehicles in Qatar, has announced the launch of the new, fully-redesigned website – mazda-qatar.com.
Reflecting Mazda’s new brand strategy, the website offers an enhanced user experience aimed at engaging premium customers and current owners.
In a statement, National Car Company said: “Mazda Qatar has built an intuitive, user-friendly site with enhanced shopping tools and seamless navigation. As a result, Mazda shoppers can more easily access product information, promotions, warranty information among others to make a well informed purchase decision. Current owners also benefit from the redesign, with an easily-accessible owners section that features helpful reference materials.”
The site’s engaging video experiences, immersive visuals and animation, and interaction cues help guide the customer along their journey and articulate the true emotion of Mazda’s brand.
“New Mazda Qatar website is equipped with a customer-first experience design, including a sophisticated new look, ease of navigation and eye-catching visuals,” said Sheikh Ahmad bin Nasser al-Thani, president director, National Car Company. “The new site strengthens Mazda’s ability to capture consumer attention and connect with our target audience.”
Drawing from extensive research into how Mazda’s diverse customers shop for cars, mazda-qatar.com is optimised to align with all devices: desktop, tablet and mobile. Optimisation presents customer with a fluid shopping experience regardless of the device they are using.