New (500) Red by Fiat on display at Culture Pass Club

*Initiative shows HE Sheikha Al Mayassa's commitment to sustainability and public health



IN-Q Enterprises WLL, the commercial arm of Qatar Museums (QM), announced yesterday the exhibition of the new electric vehicle, the New (500) RED at IN-Q stores.

The (500) RED was unveiled on Thursday at Qatar’s Culture Pass Club, Qatar’s first members-only arts club located at Msheireb Downtown Doha — the heart of Doha’s design district and home of M7, Qatar’s new creative hub for innovation, fashion, and design.

The initiative is the latest demonstration of QM’s and its Chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani’s commitment to sustainability, protecting the environment and public health for all.

The New (500), the first (RED) car in the world launched yesterday in Turin, Italy and created to protect the planet and its people, is now displayed in Doha. The Turin unveiling coincided with the global announcement of a new partnership between Fiat, Jeep, Ram and (RED), with a minimum commitment of $4mn to support the work of the Global Fund.

(RED) – founded by Bono and Bobby Shriver – has generated nearly $700mn to date through partnerships with companies including Apple, Amazon, Beats by Dre, Louis Vuitton, NetJets and Starbucks.

Doha is among the first locations in the world where the public can see the new electric automobile, which is on view to the public at the Culture Pass Club’s Garden Oasis from 9am to 7pm, between Sunday and Thursday.

In addition, vehicles are available for order at IN-Q gift shops in Doha. QM’s Culture Pass members will have the opportunity to purchase the New (500) RED for delivery in Europe. For enquiries or more information, the public can email [email protected]

“It is incredibly meaningful that Culture Pass Club in Doha is one of the first places in the world where people can see the New (500) RED and be inspired by the innovation, design and public spirit that led to its creation. These are the same principles that guide us in all that we do at Qatar Museums, along with environmental stewardship, education, public health and sustainability. It is vital that Qatar be at the forefront of these issues not only in the region, but globally as well,” HE Sheikha Al Mayassa said in a press statement.

In addition to the event, recent initiatives highlighting HE Sheikha Al Mayassa and QM’s commitment to environmental stewardship and sustainability include serving as the main partner of the 2021 Ro Plastic Prize that was presented during Milan Design Week in September 2021.

Part of RoGuiltLessPlastic, the international initiative founded and curated by Milanese designer Rossana Orlandi, the prize aims to unite the design community to use plastic waste to develop the future of design: plastic re-using, recycling, and upcycling.

HE Sheikha Al Mayassa served as honourary president of the Prize’s international jury. The theme of this year’s prize is “Save the waste, waste is value,” and awards were given in three categories: urban and public furniture design, responsible innovation projects, and emotion on communication.

Winners of each category received 10,000 euros to develop and refine their projects and they each will be exhibited in Qatar as part of QM’s expanding commitment to sustainable programming.

A commitment to sustainability and environmental education is integral to the work of QM. Permanent exhibitions at the National Museum of Qatar offer dramatic and immersive introductions to the natural history of the Qatar peninsula and the ways in which culture, heritage and society have been shaped by human interaction with the natural world.



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