Msheireb Properties will organise a virtual summit on Wednesday (February 17) to announce the foundation of the new Doha Design District (DDD) – the new design hub at Msheireb Downtown Doha (MDD) which will serve as the centre of Qatar’s design and innovation.
The virtual summit aims to introduce the new DDD and its objectives, and shed light on the role of international design districts in enriching the cultural and art scene, while offering a platform for discussion, mutual expertise between local and international designers.
The opening session focuses on the DDD, with speakers from Msheireb Properties and Qatar Museums (QM).
Msheireb Properties acting chief executive Ali al-Kuwari provides the welcoming speech, and interior design manager Shaikha al-Sulaiti and senior leasing consultant David MacAdam discuss the inception of the DDD and its initiatives and significance at Msheireb Downtown Doha.
Additionally, Whitney Robinson, former editor of Elle Décor and senior design consultant to the QM, will discuss the work undertaken with international designers to launch the CP Club Townhouses Project at Msheireb Downtown Doha.
The DDD will be a vital piece of Doha’s cultural fabric and help position the city as the regional design hub by collaborating with established brands and designers worldwide while promoting local designers.
It will create an artistic design ethos by partnering with the retail brands, collaborating with local industry professionals, global affiliations, and networking partners, and offering an environment where designers and the general public can gather, be inspired, and create.
“We are proud to announce the foundation of the Doha Design District at the MDD, that embraces the ethos of beauty, culture, art, and innovation, from to the smallest aspects of our fashion, interiors, and architecture,” al-Kuwari said. “We aim to be the design destination in Qatar and the region, embracing the most important design concepts while raising awareness, teaching, and inspiring designers of the future.”
“The DDD will add great value to our existing facilities and will enhance the position of Doha as a global capital of design, he added. “We are proud to be the leaders in Qatar for having such an initiative and offering great opportunities for corporates and entrepreneurs to contribute to this big industry.”
Those interested to watch the summit can register at https://www.dohadesigndistrict.com/
In addition to the virtual summit, Msheireb Properties, in collaboration with the international design house Preciosa, is exhibiting the “Crystallation exhibition”, a physical exhibition currently placed on Sikkat Al Wadi in the city district.
Crystallation is a symbol of design innovation that offers an opportunity to show how design can raise awareness of the importance of community and collaboration.
At the exhibit, each visitor will have the chance to buy a pair of Preciosa Lighting crystal trimmings.
One trimming can be hung on the installation, while the second trimming is given to the purchaser to take home.
Proceeds from the sale of trimmings will be donated to the Education Above All Foundation to support their education projects that target vulnerable communities across the world.
The price of each crystal trimming starts from QR50.
The DDD is set to be home to galleries, showrooms, creative services, stores, and even eateries and cafes.
Here, people can find the most exciting names, classics, trendsetters, and so much more.
The design district is a global concept, and Msheireb Downtown Doha is the ideal venue for the new district and a blank canvas that designers can make their own.
Spaces are designed for spreading out, thinking big, and turning ideas into reality.
The DDD evolves around innovation and creativity, and design is at its core.
The Doha Design District is a world-class destination that caters to the needs of creatives.
The new DDD will be a landmark in Qatar and the region, and attract local and regional designers to interact with global peers to design to the next level.
