Under the theme ‘Let’s Eatalian - Authentically Italian Products Promotion in Qatar 2020-2021’, the festival is the fourth and the last quarterly edition under the agreement signed in July 2020 between the ITA and LuLu Hypermarket Qatar. This edition is also showcasing 51 new Italian brands on LuLu store shelves.
“Under this agreement, the great vision of the ITA and the Italian embassy to promote Italian products is being manifested through LuLu Hypermarket in four quarterly editions,” LuLu noted in a statement.
Italian ambassador Alessandro Prunas inaugurated the festival at LuLu Hypermarket Al Messila branch in the presence of Italian Trade Commissioner Giosafat Rigano and Dr Mohamed Althaf, director of Lulu Group International, as well as officials from the ITA, Italian embassy, LuLu Hypermarket, and other dignitaries.
In a speech, Prunas explained that the ‘Let’s Eatalian Festival’ is being held at LuLu Hypermarket several times a year: “This is my fourth visit to LuLu Hypermarket to open this Italian festival during my presence in Qatar since the past one and a half year.”
The ambassador pointed out that the staging of the festival several times in a year “shows the great partnership between the Embassy of Italy in Qatar and LuLu Hypermarket in holding the festival on regular basis.”
The festival is showcasing a wide range of Italian products, which is highlighting “Italian excellence” in the food sector – from fresh fruits and vegetables to cheeses and dairy products, olive oil to pasta, sauces and salad dressings like balsamic vinegar, canned vegetables, and canned tomato, as well as top-quality Italian rice, confectionery, coffee, biscuits, chocolates, sauces, spices, and condiments, among many others.
Highlighted by a cookery demo on Italian cuisine, the festival “is a great opportunity” to explore the taste and goodness of Italian ingredients at “deliciously surprising” prices, the LuLu statement noted.
According to LuLu, the fourth edition of the promotional campaign, which will run for one week and dedicated to the Italian culinary and food tradition, is largely focused on boosting the sales of authentic Italian food products in Qatar.
“Rather than a festival of Italian food, it is more of a celebration of the rich heritage of advances made by Italy in various sectors. As a large-scale importer of Italian products for many decades, LuLu Hypermarket has been conducting the Italian festival for the last 16 years.
“Characterised by simplicity, Italian cuisine is known for the least number of ingredients. Pasta, vegetables, olive oil, and fish are a major part of Italian cuisine. Generally, Italian cooks rely chiefly on the quality of the ingredients rather than on elaborate preparation. With Italian food trending worldwide, it is a great opportunity to explore a wide range of new products, favourite classics, and time-tested popular brands of foods,” the statement stressed.