Lexus-Abdullah Abdulghani & Bros Co (AAB) has officially announced Amal Ameen as the first-ever Lexus brand ambassador in Qatar.
The announcement came during The Luxury Network International Awards ceremony held recently.
Amal graduated from the Virginia Commonwealth University School of the Arts in Qatar in 2004 and holds a bachelor of fine arts (interior design) degree. She has also obtained an advanced certificate in Arts, Communication, Etiquette and Protocol. Her passion for design and luxury led Amal to open the luxurious La Boutique Blanche — a “unique multi-brand store” — in 2015.
In 2017, La Boutique Blanche was named the Best Luxury Boutique in Qatar at the Grazia Style Awards.
Driven by her success in the world of fashion, Ameen opened Amici Di Moda — her latest fashion concept located — at the luxurious Al Hazm.
Amici Di Moda won two prestigious awards — Best Luxury Boutique at The Luxury Network International Awards in 2018 and Best Independent Boutique from ‘Grazia’ in 2019.
Amal started her journey with Lexus Qatar as a key participant in several lifestyle events and the ladies’ track day. She was interviewed by ‘Grazia’ in the ‘Leading Ladies with Lexus’ section, focusing on women’s empowerment.
On nominating Amal as the Lexus brand ambassador, Firas Mufti, AAB senior marketing manager, said: “We are very excited this year to collaborate with Amal Ameen as our first-ever Lexus brand ambassador. As a recognised fashion icon, Amal will play a key role in endorsing the brand through joint lifestyle and fashion events.”
The Lexus brand ambassador programme is meant to associate Lexus with a “high-profile, respectable public figure such as Amal and to raise public awareness about the Lexus lineup and their state-of-the-art features, benefits and technology”, a press statement noted.
