Kalyan Jewellers recently brought together 100 couples at a grand event in Dubai, the UAE, featuring brand ambassador and style diva Sonam Kapoor.
The couples, selected from Qatar, the UAE, Kuwait and India, were the winners of a contest organised by Kalyan to celebrate the spirit of Valentine’s Day.
At a press meet held in the city, Sonam Kapoor said she was delighted to be part of the initiative because of the opportunity to interact with 200 people from different countries, who were brought together by Kalyan Jewellers.
“As brand ambassadors, we rarely get an opportunity to interact with the patrons of the brand and that is why this evening is special. Events like these create lasting memories and experiences for all those who have been a part of it,” she added.
Kalyan Jewellers had launched a special collection to ring in the season of love, which included heart-shaped pendants, earrings and chains across Qatar, the UAE, Kuwait and India.
This was complemented with a global offer in these countries wherein lucky customers could get an opportunity to meet and greet Sonam Kapoor in Dubai on purchasing from the Valentine’s collection.
T S Kalyanaraman, chairman and managing director of Kalyan Jewellers, said: “The thought behind bringing Sonam Kapoor to Dubai is to make our loyal patrons experience the exclusivity and authenticity of Brand Kalyan by engaging with our brand ambassador in real life and not just through a TV or print advertising campaign.
“The proliferation of digital has brought brands and celebrities closer to customers’ lives.
“We are taking it one step further by bringing the celebrity and consumer to celebrate together, and elevate the Kalyan brand experience.”