Hassad Food, Qatar’s premier investor in the food sector, yesterday said its marketing arm ‘Mahaseel’ will commence receiving and marketing the local agricultural products in the Qatari market on June 5.
The government has allocated a piece of land, as a permanent headquarters for the Mahaseel’s project, near the new central market in A’Sailiyah.
Given Hassad’s aim to support local market needs, the company has allocated an assembly point at the current central market in Abu Hamour, to start the first phase until Mahaseel’s permanent facility is ready.
“We have put in place a well-established operations module to ensure that the products are delivered to the assembly point, sorted, packaged then marketed in the local market in an efficient and smooth process, to ensure the product is delivered to the consumer in the best form,” Mahaseel’s general manager Mohamed al-Ghaithani said.
Mahaseel is currently working with local farmers (who signed up) to identify the types, grades, and quantities of vegetable products that will be marketed based on their contracts in the first phase.
Mahaseel aims to contribute to achieving self-sufficiency in the vegetable sector and ease the burden on local farmers in order to focus on enhancing the quality and quantity of local produce.
More than 110 local productive farms had registered through Mahaseel’s website to benefit from the company’s marketing and agricultural services.
This is equivalent to around 15% of the total number of local productive farms across the country (800 farms). Mahaseel is a company specialized in providing marketing and agricultural services.
The company was established by Hassad with the aim of supporting the private agricultural sector in achieving self-sufficiency.
Hassad Food recently launched the first solar-powered irrigation technology in the local fodder sector, aiming to produce around 20,000 tonnes of fodder annually.