The charitable drive, organised by Mövenpick Hotel Doha and Mövenpick Hotel West Bay Doha in partnership with the Qatar Red Crescent Society (QRCS), is taking place throughout September. The initiative, now in its sixth year, marks the United Nations International Day of Charity on September 5.
In a joint press statement, the general managers of the hotel properties, Ghada Sadek and Sami Aawar said: “Mövenpick believes that sustainability isn’t only about the environment – it is about caring for our employees, our neighbours, and our community here in Doha, Qatar.
“Last year our efforts were focused on supporting people through the pandemic crisis and we are now pleased to be able to return to our annual ‘Kilo of Kindness’ campaign which provides non-perishable food items and educational supplies to those in need – especially individuals and communities who deserve our attention and care.”
The hotels join more than 45 Mövenpick hotels across Africa, Asia, Europe and the Middle East as part of the charitable drive aimed at collecting 25,000 kilos of donation, which will be shared with local communities in need.
In 2019, participating hotels received and donated a record 21,921kg of supplies – a figure Mövenpick hopes to surpass with its September 2021 campaign.
From September 1 to 30, guests and visitors can drop at least one kilo of supplies at the lobby of the Mövenpick Hotel Doha and Mövenpick Hotel West Bay Doha.
High-priority items include books, notebooks and stationery such as pens, pencils, rulers and erasers; and canned foods such as tuna, soup, fruit, vegetables and concentrated milk; dry foods like rice, beans, oats, pasta, cereals, flour, powdered milk, baby formula, tea and coffee for adults and children.
“While each guest is encouraged to donate a ‘Kilo of Kindness’, generosity knows no ideal weight. Every gram counts and all contributions are welcome and gratefully received,” Accor chief marketing officer Steven Taylor said. Mövenpick Hotel Doha and Mövenpick Hotel West Bay Doha are part of the Accor Group of Hotels.
Mövenpick Hotel Doha and Mövenpick Hotel West Bay Doha encourage acts of kindness by sharing stories of donations, philanthropy and community service. Throughout September, guests, fans and followers are invited to spread the word about the ‘Kilo of Kindness’ campaign, using #AkiloOfKindness and #InternationalCharityDay to tweet on Twitter, post on Facebook or share on Instagram.
