The 15th Heya Arabian Fashion Exhibition continues to present a showstopper event for the latest in Arabian and modest designs, delivering a platform to foster Qatar’s fashion scene and empower entrepreneurship and knowledge-sharing.
The event has been very positively received by visitors for the quality and variety of collections from local, regional, and international entrepreneurs, as well as the dynamism of forums and workshops, and the participation of leading Qatari fashion brands, including Hammadies (previously Lamar).
With Qatari brands representing 70% of participants, the 15th Heya Arabian Fashion Exhibition saw returning brands such as Harayer, Debaj, and Bride Atelier, as well as new exhibitors including Avenant, Ebru Aykas by Duygu Gume, and Saouli by Karima Saouli, among others.
Designer of Pattern by Wadha’s Maryam al-Darwish said: “Heya is the enlightened platform for fashion in Qatar. Participating in the exhibition is always a positive experience. It’s a magnificent opportunity to meet and expand our clientele in a privileged and professional environment.”
Heya 15 features a partnership with Bedaya Centre for Entrepreneurship and Career Development, a joint initiative by Qatar Development Bank and Silatech, to advise aspiring young Qatari entrepreneurs on their professional path in the fashion industry.
This edition, Virginia Commonwealth University School of the Arts in Qatar and Qatar Business Incubation Center continue their partnership with Heya to provide valuable insights for both exhibitors and visitors on how to get a fashion business off the ground via daily workshops, forums and talks.
Heya 15 also saw Tajmeel Academy in Qatar host a series of workshops and forums to teach the basics of the beauty industry.
Along the course of the first three days of Heya, a series of workshops and forums took place for budding fashion designers, entrepreneurs, and exhibition visitors.